Periklanan: Strategi, Kreativitas, Media, Etika, dan Evaluasi Kampanye
Keywords:
periklanan, strategi, kreativitas, media, etikaSynopsis
Buku Periklanan: Strategi, Kreativitas, Media, Etika, dan Evaluasi Kampanye hadir sebagai referensi yang membahas periklanan secara sistematis, mulai dari konsep dasar dan perkembangan periklanan, perilaku konsumen, strategi pesan dan copywriting, kreativitas iklan, perencanaan media, penyusunan kampanye, etika dan regulasi periklanan, hingga pengukuran efektivitas serta evaluasi kampanye. Tidak hanya menekankan aspek konseptual, buku ini juga mengintegrasikan berbagai contoh kontekstual, studi kasus, praktik penyusunan creative brief, kalender kampanye, audit etika, dan evaluasi kinerja iklan sehingga pembaca mampu menghubungkan teori dengan praktik secara nyata.
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