Manajemen Strategis: Teori dan Praktik

Authors

Yessy Artanti, ; Tiurida Lily Anita, ; Sisca Septiani, ; Wiwik Hidayati, ; Elvina Assadam,

Keywords:

manajemen, strategis, teori, praktik

Synopsis

Buku “Manajemen Strategis: Teori dan Praktik” adalah buku yang menyajikan pemahaman menyeluruh mengenai proses manajemen strategis, yang meliputi pengenalan konsep-konsep dasar hingga penerapan teknik-teknik analisis strategis yang lebih maju. Buku ini terdiri dari berbagai bab yang membahas setiap aspek penting dari manajemen strategis secara rinci, dari teori hingga aplikasi praktis. Buku ini dimulai dengan konsep dasar manajemen strategis, yang berfokus pada bagaimana perusahaan merumuskan strategi untuk mencapai tujuan jangka panjang. Manajemen strategis diidentifikasi sebagai seni dan ilmu dalam merumuskan, mengimplementasikan, dan mengevaluasi keputusan lintas fungsional yang dapat membawa perusahaan mencapai tujuan dan mengatasi persaingan.

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January 9, 2026

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